Direct from the desk of Dane Williams.
The value of a Hive account is that it allows you to always message your followers. NOT to expand your reach.
I’ve been thinking about this a lot and never really sat down and put it into words before answering some of the comments in yesterday’s Vitalik should join Hive post.
Whenever you talk about the prospect of influencers and businesses securing a Hive account of their own, the pushback is always this:
“There is no value in joining the Hive community because Twitter and other traditional Web2 platforms have a bigger reach.”
Basically, the argument is that if someone was to join Hive, they would get stuck in the echo chamber those of us here know so well.
But the value proposition of getting a Web3 Hive account isn’t actually to increase their reach by joining what we call a Hive community, such as LeoFinance.
Nope.
It’s to protect their ability to message their own community, whenever and however they please.
Which in most cases is simply the loyal followers that they’ve already built.
We need to change how we think about “community” on Hive.
Take the example of Vitalik.
A man of his stature in the crypto industry doesn't need access to the LeoFinance "community" to build his following.
Because he is literally a community in himself.
It doesn't matter what anyone already on Hive says or does, he has an audience that will follow him.
But what Vitalik does need is a censorship-resistant account and easy to use network of alternative front-ends that ensures he’s always able to get a message to HIS community.
Yep, a Hive account is literally all he needs.
He doesn't need any of what we call communities here because he already has an engaged audience.
Not to mention the fact that nobody is stopping him from using Twitter in the meantime to continue fishing where the fish are to expand that audience.
Best practice should be to publish content on a censorship-resistant platform like Hive and then to share it as far as wide as possible.
All the while, onboarding followers from Web2 to a censorship-resistant Web3 account that you own.
Having a social account running on a decentralised, immutable base layer is key.
And nobody can provide a battle tested, working solution like Hive.
THIS is Hive’s true value proposition.
The OnlyFans conundrum
Some of you might laugh while reading this, but adult content creators should see their own Web3 Hive account as the best OnlyFans alterantive for the same reason.
The value proposition of getting a Web3 Hive account isn’t to increase their reach by joining a porn community on Hive (sorry dPORN bag holders)..
It’s actually to protect their ability to message their own community, whenever and however they please.
An established adult content creator already has an audience.
What they need is a censorship-resistant platform to serve content to their followers and an account that they own to onboard that Web2 following to.
They don’t have to delete their OnlyFans, Twitter, Instagram etc etc.
But Hive’s value proposition of providing a censorship-resistant platform to ensure you’re never unable to message your community is unrivalled.
Best of probabilities to you.
PS. The best way to get a Hive account is by clicking the big get started button at the top right hand corner of this page and using your Twitter handle to sign up.
You’re then able to take full ownership of your account’s keys (when you’re ready of course) and gain all of the advantages that a Web3 Hive account has to offer.
Posted Using LeoFinance Beta
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